An interactive premium that is customized to meet the market analysis needs or brand awareness objectives of the sponsor's affiliation with NASCAR.
The CD-ROM is introduced and narrated by NASCAR great - Kenny Wallace. Over the years, Kenny Wallace has built a reputation as one of NASCAR's most colorful and well known personalities. Kenny's popularity still continues to escalate with the success of SPEED Channel's NASCAR RaceDay, the most popular NASCAR pre-race show, and NASCAR Victory Lane.
Kenny Wallace is a driver that is well respected by owners, drivers and sponsors throughout the garage area, and he is often sought after to provide his driving services. In recent NASCAR Nextel Cup seasons, Wallace brought his driving talent and experience to teams such as Roush Racing, Petty Enterprises, and Robert Yates Racing.
Find out more about Kenny
ILIX™ - For the action sports industry and enthusiasts, provides interactive content that features rising stars and world-class athletes who participate in ESPN’s X Games, as well as competitive skateboarding, freestyle motocross, BMX, surfing, snowboarding and wakeboarding.
FanCD™ - For the mainstream sports and entertainment industries and enthusiasts, provides interactive content that features leading performers who participate in the NBA, NFL, AFL, MLB, NHL, WWE, Auto Racing (NASCAR, IRL), Golf, Tennis, Movies, TV, Music and more.
SyncDisc™ - Database tracking analytics software. For the manufacturer or retailer of consumer products seeking an advantage or entrée into the youth marketplace such as clothiers, beverage companies, convenience stores, snack food manufacturers, etc.
Myracelife.com™ - Free subscriptions for racing fans, Web 2.0 platform with social networking and collaborative sharing for all types of motor sports enthusiasts. Built on 4D Media’s “FIRM” fan interactive relationship management application for both personal computers and mobile phone devices.
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Exclusive Presenter: Kenny Wallace
THE spot to stop on the Internet for racing information, interests, and insights. Where drivers, track owners, and racing fans share their videos, pictures, dialogue and perspectives of the wide world of motorsports.
www.myracelife.com